Rice Up is a fictional brand created for a university project. The main direction was to create a rice brand name, logo and whole identity.
CHALLENGEThe name creation was tough, based on a long research, I decided to reach high - end consumers, which led to include “UP” in the name
as well as using dark matt colors and artistic photos for the packaging. 3 different colors were assigned for specific rice types, also the pattern used in every item represents rice seeds alignment.
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PROJECT LENGTH7 days.
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PROCESSName Selection | Visual Identity | Full Branding | Layout/Packaging Design
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Creating and imagining complete products from scratch, targetting a certain audience
and reaching a set goal is always rewarding.
ALBA University | 2015
