Fusoul is a Lebanese company specialized in the export of Lebanese fruits and vegetables mainly in the MENA region.

CHALLENGE

Creating a name and an identity for a lebanese company targetting arab and indian customers based in the Gulf. Fusoul comes from the indian name phasal wich means harvest, while in arabic it is a translation of seasons. The Logo represents an apple, a strawberry and a tomato (flagship products of Fusoul), an indian pattern is also represented while typing the name both in Arabic and Latin targetting a large audience.

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PROJECT LENGTH

1 week

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PROCESS

Name Selection | Visual Identity | Full Branding | Layout/Packaging Design and Artwork

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Fusoul project was my first experience with the Gulf market. I had to take into consideration many factors such as using bright colors, knowing that the final product of the compagny will be displayed in the Fruits and Vegetables section of big hypermarkets chains.

Freelance Project | 2016