First National Bank is one of the leading banking institution in Lebanon,
with a total of 28 branches.
FNB conducts many activities such as investment banking in the Middle East, and offer a wide range of innovative products and services.
CHALLENGEThe campaign challenge was to create a visual and a slogan that are completing each other.
The internet banking was also challenging, The design has to meet FNB’s identity,
I had to review the whole UI experience.
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PROJECT LENGTHThe Mobile App campaign concept and visual creation requiredtwo working days,
with an addition of two more days for the adaptations on different platforms.
On the other hand, the Internet Banking took
a total of seven working days.
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PROCESSArt Direction | Copy Writing | UI/UX
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Creating a campaign for the Bank Industry helped me understand that transparency is mandatory in some specific fields. Working on a Fintech project is always challenging as some financial knowledge needs to be acquired.
