Batroun is a small coastal town located in North Lebanon. Simplicity and joy of living are mandatory. During summer tourism and daily visitors double the population number, a summer festival is also an annual meeting for music lovers.

CHALLENGE

The town’s name was used as a title for the project. The identity and campaign transmits Batroun’s vibe: Cool, Hippie and inspired by the sea. Based on colors related to summer, I created the arabic typography to form the logo, the last letter “N” represents a big wave.

-

PROJECT LENGTH

2 months

-

PROCESS

Art Direction | Visual Identity | Full Branding

-

Batroun is a very particular town, meeting its people, hearing stories and discovering their traditions was very fun and added a special twist to my project.

Bachelor Project | ALBA University | 2015