Al Arz | Identity & Campaign

Bcharré is a small village in northern Lebanon. It is located in the mountains at 1400 m in the Quadisha Valley at 63 km from Beirut.
This project consisted of relaunching the mountain tourism in Bcharré and the Cedars through a complete visual and marketing campaign. The whole village identity was done and different activities were promoted using above and below the line advertising.

CHALLENGE

The challenge was to highlight this region by focusing on a “BACK TO THE ROOTS” aspect. An exceptional Flaura and Fauna, climat, people and most importantly the CEDAR needed to be highlighted.
A modern and creative tone of voice was used targeting a young and dynamic audience.

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PROJECT LENGTH

The whole process including the chosen subject, market studies and reaserch, identity creation, campaign tone of voice and social media strategy required a total of 9 months of work.

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PROCESS

Art Direction | Visual Identity | Full Branding

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A final year project is one of the most important challenges encountered by a designer. Choosing the main subject through which I was able to show my skills was not easy.
Starting by a market study, transforming it to a marketing plan then to a creative brief was a first for me. Choosing a visual identity that can target my audience and linking the different project elements was also quiet hard. However, through these steps I was able to reach my goal and to present my project within the required time limit while enjoying to work on every part of it.